Tag Archives: Snapchat

Snapchat set to unvail news-friendly, ‘Discover’ section

While prominent news orgs have already harnessed Snapchat, the social media app with the sort-of vanishing posts, it looks like the private messenger will attract more publications.

Digiday reports Snapchat is poised to roll out a section, called Discover, for news and other types of content from publishers. News orgs with which Snapchat has begun talks include Vice, ESPN, BuzzFeed and National Geographic.

Digiday:

“The conversations illustrate just how grand Snapchat’s media distribution ambitions are. It’s natural for Snapchat to want to partner with Comedy Central and National Geographic since they specialize in creating compelling video and still imagery, the two kinds of messages Snapchat trades in. But Snapchat also wants to serve its users text and audio, which would make it an all-inclusive media consumption app.”

However, it is surprising that NatGeo would be interested in Discover. While Digiday is correct in that NatGeo’s captivating content lends itself to visual media, the image and video quality on Snapchat does not measure up to Instagram, where NatGeo shines.

Washington Post’s Cory Haik tackles Snapchat for Super Bowl live-snapping

Last Super Bowl Sunday, Cory Haik, a digital editor at the Washington Post, got creative with Snapchat. During the big game, Haik took to Snapchat, live-snapped the TV ads, and finished with 133 seconds worth of photos.

The live-snapping came roughly three weeks after the Washington Post started their Snapchat account.

Masuma Ahuja, who produces the Washington Post’s Politics section’s Snapchat presence, said they joined the social network to better engage their readers.

She also noted the Stories feature, which allows posts to remain for 24 hours (as opposed to regular ones vanishing in seconds), “has real potential to be a powerful tool for journalists.”

And Washington Post is not the only news outlet that has arrived on Snapchat.

In this podcast with Journalism.co.uk editor Rachel Bartlett, Haik, Mashable’s Jeff Petriello, NowThis News’ Maya Tanaka, and Vice Magazine’s Jonathan Hunt, describe the intimate ways they interact with their Snapchat followers and share their future plans in harnessing the platform.

Enjoy!