Tag Archives: Snapchat Discover

Why BuzzFeed, once in talks to be on Snapchat Discover, is missing from the section

More than a week has passed since Snapchat unveiled its Discover section. But BuzzFeed, which was reportedly in talks with Snapchat to be featured on it, remains missing.

It now appears BuzzFeed’s absence stemmed from a disagreement on how the content would look.

The Wall Street Journal:

“At an internal meeting this week, BuzzFeed chief executive Jonah Peretti detailed to employees why: the two companies were at loggerheads creatively, people at the meeting said. At issue was the fact that Snapchat’s editorial team would be involved in BuzzFeed’s content, creating friction. The two companies had ‘creative differences,’ Mr. Peretti said at the meeting, a person familiar with the matter said.”

Despite Snapchat being “involved” in the content, Snapchat’s Jill Hazelbaker told The Wall Street Journal “publishers have complete editorial control over their channels.”

Here is The Wall Street Journal article with more on the failed negotiations between BuzzFeed and Snapchat.

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Snapchat set to unvail news-friendly, ‘Discover’ section

While prominent news orgs have already harnessed Snapchat, the social media app with the sort-of vanishing posts, it looks like the private messenger will attract more publications.

Digiday reports Snapchat is poised to roll out a section, called Discover, for news and other types of content from publishers. News orgs with which Snapchat has begun talks include Vice, ESPN, BuzzFeed and National Geographic.


“The conversations illustrate just how grand Snapchat’s media distribution ambitions are. It’s natural for Snapchat to want to partner with Comedy Central and National Geographic since they specialize in creating compelling video and still imagery, the two kinds of messages Snapchat trades in. But Snapchat also wants to serve its users text and audio, which would make it an all-inclusive media consumption app.”

However, it is surprising that NatGeo would be interested in Discover. While Digiday is correct in that NatGeo’s captivating content lends itself to visual media, the image and video quality on Snapchat does not measure up to Instagram, where NatGeo shines.