More than a week has passed since Snapchat unveiled its Discover section. But BuzzFeed, which was reportedly in talks with Snapchat to be featured on it, remains missing.
It now appears BuzzFeed’s absence stemmed from a disagreement on how the content would look.
“At an internal meeting this week, BuzzFeed chief executive Jonah Peretti detailed to employees why: the two companies were at loggerheads creatively, people at the meeting said. At issue was the fact that Snapchat’s editorial team would be involved in BuzzFeed’s content, creating friction. The two companies had ‘creative differences,’ Mr. Peretti said at the meeting, a person familiar with the matter said.”
Despite Snapchat being “involved” in the content, Snapchat’s Jill Hazelbaker told The Wall Street Journal “publishers have complete editorial control over their channels.”
Here is The Wall Street Journal article with more on the failed negotiations between BuzzFeed and Snapchat.
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