While prominent news orgs have already harnessed Snapchat, the social media app with the sort-of vanishing posts, it looks like the private messenger will attract more publications.
Digiday reports Snapchat is poised to roll out a section, called Discover, for news and other types of content from publishers. News orgs with which Snapchat has begun talks include Vice, ESPN, BuzzFeed and National Geographic.
“The conversations illustrate just how grand Snapchat’s media distribution ambitions are. It’s natural for Snapchat to want to partner with Comedy Central and National Geographic since they specialize in creating compelling video and still imagery, the two kinds of messages Snapchat trades in. But Snapchat also wants to serve its users text and audio, which would make it an all-inclusive media consumption app.”
However, it is surprising that NatGeo would be interested in Discover. While Digiday is correct in that NatGeo’s captivating content lends itself to visual media, the image and video quality on Snapchat does not measure up to Instagram, where NatGeo shines.
Video by @argonautphoto (Aaron Huey): timelapse of #AmaDablam, in #Nepal, part of a short film put together by the @natgeo team. Ama is one of the most dramatic looking peaks in the #Khumbu and greets trekkers and climbers on their way to #Everest Base Camp. You can see the whole video called "Why Sherpas Climb" in a link in the header of my profile at @argonautphoto. Video assistance by @SaaraMansikkamaki and Drew Ludwig.