Tag Archives: Instagram

Video infographics become a hit on social media, other online journalism

It is not uncommon to find an infographic with an online article. Publishers are well aware of an infographic’s ability to report complex news in a more engaging and simple way.

That trend has evolved into the use of video infographics, which have been well-received.

The Pew Research Center has posted some video infographics to its YouTube. Over the past year, most of them have been viewed more than twenty-five thousand times. That far surpasses the number of views for *their* other videos that have seldom reached five thousand.

The popularity of them has become strong enough to spawn VideoInfographics.com, where you can find sort of a gallery of them covering an array of topics.

Getting them made
On VideoInfographics.com, each video, whether it’s a YouTube or Vimeo one, has a link to contact info of the video’s apparent creator. And for those who want to look elsewhere, graphic design company Thought Café has garnered attention for their work for non-profits.

Trying them on Instagram
Most video infographics run at least a minute, as it takes at least that long to convey most issues. But considering the response to ones on Pew’s YouTube channel, uploading to Instagram 15-second infographic videos seems worth a try if they cover their topic sufficiently. In fact, one of Pew’s video infographics explained in 30 seconds remarriage in the U.S.

Advertisements

How GQ, popular on Instagram, has fared with its article-promoting posts

Social media platform Instagram is not exactly newsroom-friendly, and it’s because of one reason. Publications cannot include a link, perhaps to an article, in their post. That would make one think Instagram’s limited ability to drive traffic to a website would, in turn, alienate publications.

But that is not the case.

Magazines have not just flocked to Instagram, but achieved success doing so, reports Digiday.

GQ, having garnered 1.2 million followers, told Digiday one way they harness the app is by promoting upcoming issues.

With the captions below the corresponding posts, here is a look at their work and the response to it. For context, it should be noted that most of GQ’s recent posts get about 10 to 20 thousand likes.

Monday it shared via video covers for its “Men of the Year” issue.

“Presenting our 2014 Men of the Year covers with @anselelgort, @shai_woodley, @mikeysam52, @prattprattpratt, Dave Chappelle, and Steve Carell. #GQMOTY”

Some posts have shared details about content already on their site, but those get less likes than most others.

Here, the magazine posted that its latest issue, the “Project Upgrade: Michael Kors Edition,” can be viewed online.

“We asked @michaelkors to give 5 average guys a sartorial lift. See the whole Project Upgrade: Michael Kors Edition now on GQ.com. (link in profile, photo by Sebastian Kim)”

GQ posts also images about Q and A’s on its site…

“Instajack: Read our Q&A with model, muse and badass @damarislewis now on GQ.com. Oh, and you’ll want to follow her on Instagram, too.”

“Instajack: read our Q&A with @haileyc123 now on GQ.com. And oh yeah, follow her on Instagram for more of this ⬆️.”

“Instajack: read our Q&A with @goodmans fashion director @brucepask on GQ.com and follow him on IG for some behind-the-scenes at the BG men’s store.”

But when GQ posted a cover, graced by Kanye West, the post racked up far more likes.

The Kanye West August GQ cover, shot by Patrick Demarchelier, is here.

A post shared by GQ (@gq) on

“The Kanye West August GQ cover, shot by Patrick Demarchelier, is here.”

In terms of likes, results from these posts advertising their editorial content vary seemingly based on the popularity of the person featured. Yet the approach, similar to one used on Vine, can be harnessed by publications big and small.

Snapchat set to unvail news-friendly, ‘Discover’ section

While prominent news orgs have already harnessed Snapchat, the social media app with the sort-of vanishing posts, it looks like the private messenger will attract more publications.

Digiday reports Snapchat is poised to roll out a section, called Discover, for news and other types of content from publishers. News orgs with which Snapchat has begun talks include Vice, ESPN, BuzzFeed and National Geographic.

Digiday:

“The conversations illustrate just how grand Snapchat’s media distribution ambitions are. It’s natural for Snapchat to want to partner with Comedy Central and National Geographic since they specialize in creating compelling video and still imagery, the two kinds of messages Snapchat trades in. But Snapchat also wants to serve its users text and audio, which would make it an all-inclusive media consumption app.”

However, it is surprising that NatGeo would be interested in Discover. While Digiday is correct in that NatGeo’s captivating content lends itself to visual media, the image and video quality on Snapchat does not measure up to Instagram, where NatGeo shines.