Last Super Bowl Sunday, Cory Haik, a digital editor at the Washington Post, got creative with Snapchat. During the big game, Haik took to Snapchat, live-snapped the TV ads, and finished with 133 seconds worth of photos.
The live-snapping came roughly three weeks after the Washington Post started their Snapchat account.
Masuma Ahuja, who produces the Washington Post’s Politics section’s Snapchat presence, said they joined the social network to better engage their readers.
She also noted the Stories feature, which allows posts to remain for 24 hours (as opposed to regular ones vanishing in seconds), “has real potential to be a powerful tool for journalists.”
And Washington Post is not the only news outlet that has arrived on Snapchat.
In this podcast with Journalism.co.uk editor Rachel Bartlett, Haik, Mashable’s Jeff Petriello, NowThis News’ Maya Tanaka, and Vice Magazine’s Jonathan Hunt, describe the intimate ways they interact with their Snapchat followers and share their future plans in harnessing the platform.