How HuffPo LA, which rarely covers sports, live-tweeted an NBA game

Huffington Post L.A., Huffington Post’s section focusing on Los Angeles news, did something unusual Wednesday. The blog, which seems to seldom cover sports, live-tweeted an NBA game between the L.A. Clippers and Portland Trail Blazers.

According to Huffington Post L.A.’s Twitter bio, all of the account’s tweets are by Huffington Post editor Sasha Bronner.

Some of the tweets were edgy, apparently taking a snarky jab at the telecast’s music selection, other times poking fun at Clippers player Glen “Big Baby” Davis.

Here is a taste of what was tweeted:

The snark was toned down with a question to “readers”:

Ultimately, the live-tweeting got some negative responses. Here is one: (Sorry, embedding the other, which had an emoji, did not work)

(I was unfortunately unable to see the game myself, so will try not to go too far when commenting.)

Huffington Post L.A. deserves credit for “trying something new,” but commenting on the music and making “Big Baby” jokes showed an apparent lack of basketball knowledge.

Advertisements

New York Times social media team does not forget old school principles

In journalism, fundamentals are important. And at The New York Times, editorial judgement is among the rules stressed not just in the traditional forms of reporting, but on social media as well.

Michael Roston, editor on The New York Times social media desk, told the American Journalism Review working in “different journalistic settings” helps journalists know what is newsworthy. His experience, he said, came from working as the paper’s “overnight homepage editor.”

And when it comes to on what platforms they deliver this news, Roston told AJR it depends on what’s worth the time.

“We’re certainly interested in all sorts of different platforms and finding new ways to connect to readers, and I think the questions always are, ‘How much effort are you going to invest, and will it payoff enough to make it worthwhile?’ Sometimes it’s good not to be first on some of these things, though, because sometimes they turn out to be nothing.”

Here is the post with more of what he had to say about The New York Times social media’s approach.

Cartoonists “live-draw” The Oscars for The New Yorker

The New Yorker is known not just for its journalism, but also its cartoons. And for The Oscars Sunday night, cartoonists Liza Donnelly and Bob Eckstein created drawings of the awards show as it progressed.

Here is a taste of the work on Eckstein’s Twitter:

And not only were Donnelly’s drawings posted on her Twitter, but she apparently satisfied tweeted requests on what to draw:

The “live-draw[ing]” approach is no cake walk. Leading up to the big night, Donnelly told The Poughkeepsie Journal, “I see the person on the screen, and judge if they will be on the screen for at least 30 seconds. If not, then I may have to give up on them and not even try.”

As for the cartoons that did make it to social media, it remains unclear why they were not shown on The New Yorker’s Instagram. But the work deserves credit since it is a move away from the usual stop-motion animation, which other publications use, and showcases one of The New Yorker’s traditions.

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-60136844-1’, ‘auto’);
ga(‘send’, ‘pageview’);

Why New York Times goes basically all in on Instagram, despite the disadvantages

Instagram prohibits links in posts, and is therefore not known for its ability to drive traffic to a publication.

But The New York Times could apparently care less.

Digiday:

“Over the past few weeks, the Times started new Instagram accounts for its video team, sports desk, marketing department and events team. Those four joined existing Times accounts forfood, travel, fashion and T Magazine content. That makes eight active Times Instagram account today, with plans to launch a primary @NYTimes account in the next month or two.”

Alexandra MacCallum, the paper’s assistant managing editor for audience development, told Digiday “it’s much more about building awareness and, hopefully, loyalty for The New York Times broadly, but particularly for the Times’ incredible visual storytelling.”

One account that has especially “[built] awareness” is its fashion one, with more than 700 thousand followers. In Digiday’s post, MacCallum attributed its popularity to “a very passionate editor who cared about maintaining a specific visual voice.”

The fashion Instagram has more followers than any of the paper’s other accounts, and analytics site Social Blade shows the number of followers per day has recently skyrocketed. But the popularity of The New York Times, especially its fashion coverage, has seemingly played more of a role than “passionate editing” and “specific visual voice.”

Clarification: While Digiday reported The New York Times’ most recent Instagram accounts were made “over the past few weeks,” you may notice posts dating back to longer than three weeks ago. This is because, as The New York Times has confirmed, the accounts was made private before being unveiled.

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-60136844-1’, ‘auto’);
ga(‘send’, ‘pageview’);

Why BuzzFeed, once in talks to be on Snapchat Discover, is missing from the section

More than a week has passed since Snapchat unveiled its Discover section. But BuzzFeed, which was reportedly in talks with Snapchat to be featured on it, remains missing.

It now appears BuzzFeed’s absence stemmed from a disagreement on how the content would look.

The Wall Street Journal:

“At an internal meeting this week, BuzzFeed chief executive Jonah Peretti detailed to employees why: the two companies were at loggerheads creatively, people at the meeting said. At issue was the fact that Snapchat’s editorial team would be involved in BuzzFeed’s content, creating friction. The two companies had ‘creative differences,’ Mr. Peretti said at the meeting, a person familiar with the matter said.”

Despite Snapchat being “involved” in the content, Snapchat’s Jill Hazelbaker told The Wall Street Journal “publishers have complete editorial control over their channels.”

Here is The Wall Street Journal article with more on the failed negotiations between BuzzFeed and Snapchat.

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-60136844-1’, ‘auto’);
ga(‘send’, ‘pageview’);

With Discover, Snapchat brings back professionally-crafted news

As announced last year it would, Snapchat now offers the Discover section of their application. In the section, users can see news outlets that have joined the feature and swipe through the news organizations’ video and written content for that day.

Techcrunch says the feature signals a step away from citizen journalism:

“This new Discover page puts media at the forefront of Snapchat’s product. Brands and publishers are delivering content to users as opposed to relying solely on content users create to power usage of the company.”

After I tried it out, it actually appears to represent a major step away from citizen journalism.

A menu of brands showing their content on Discover…

snapchat discover

A screenshot of a video news report I got after hitting CNN…

CNN on snapchat discover

A screenshot of a video highlight I got after hitting ESPN…

ESPN on snapchat discover

Here is a look at how other outlets, People Magazine and Yahoo News, apparently used the feature:

Discover acts as a cross between a news app and a video-streaming service, especially with the ESPN stream concluding its series of game highlights and analysis with its iconic Sportscenter theme song, usually heard on TV.

The focus on quality of content is unsurprising considering Snapchat reportedly brought on board former newspeople to work on the feature.

When rumors emerged last year about Snapchat’s Discover section, BuzzFeed was among the news outlets reportedly in talks to be featured. However, as of the second day of the section being up, BuzzFeed has not been shown and it remains unclear why.

[Update: BuzzFeed’s failure to be featured was due to a disagreement in how the blog’s content would look, per The Wall Street Journal]

Snapchat is not totally anti-citizen journalism. In June 2014, it announced the Our Story feature that lets users add their post to a series of posts from a certain event. From the looks of it, Our Story will stay in tact.

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-60136844-1’, ‘auto’);
ga(‘send’, ‘pageview’);

FYI: Twitter offers free stats on people clicking links in your tweets

twitter analytics

Newsrooms, unable to afford fancy analytic tools, can now learn more about their tweets ability to drive traffic to a story.

This is thanks to Twitter (rather quietly) rolling out a feature that lets you see how many clicked a link, perhaps to a story, you tweeted. Also available is a number of what Twitter calls “impressions,” which it defines as the “number of times users saw the Tweet on Twitter.”

Twitter says the feature can be activated by logging in to analytics.twitter.com. After the stats are tuned on, analytics.twitter.com is also where they can be seen.

For more on the feature, including how to view these stats on a mobile device, go here.

Correction: an earlier version of this post incorrectly stated that Twitter directed uses to activate the feature by logging in to Twitter and going to analytics.twitter.com. While that process worked, what Twitter actually said was it can be done by simply logging in to analytics.twitter.com.

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-60136844-1’, ‘auto’);
ga(‘send’, ‘pageview’);