Bleacher Report covers NBA playoffs, finals with satirical Instagram videos

The NBA Finals that ended this week with the Golden State Warriors beating the Cleveland Cavaliers generated reportedly high ratings.

It was a treat to fans, serious and casual. The Warriors’ Stephen Curry, usually accurate in shooting, was defended by an aggressive, back-up point guard in the Cavaliers’ Matthew Dellavedova. And despite Dellavedova’s performance, his teammate LeBron James had to carry much of the load while playing with a team of reserves filling in for injured players.

But Bleacher Report, on Instagram, put on their own show by posting comedic videos depicting players as wrestlers, cartoon characters and, leading up to the finals, video game characters.

Here is a taste of what was posted:

When the Cavaliers beat the Atlanta Hawks to make the NBA Finals:

When the Warriors beat the Houston Rockets to make the NBA Finals:

Before the NBA Finals began:

It's time!!!!! Let's get ready to rumble!!! #NBAFinals

A post shared by Bleacher Report (@bleacherreport) on

On Dellavedova’s big game:

Matthew Dellavedova has caught fire in Game 3 of the #NBAFinals! #LBJandDellyTime

A post shared by Bleacher Report (@bleacherreport) on

After Curry overcame Dellavedova’s defense:

Matthew Dellavedova awoke the MVP tonight in Game 4 of the #NBAFinals

A post shared by Bleacher Report (@bleacherreport) on

After the Warriors beat the Cavaliers to become champions:

@wardell30 gives the @cavs the Stone Cold Stunner! #AndThatsTheBottomLine

A post shared by Bleacher Report (@bleacherreport) on


Lakers Nation tweets, deletes potentially controversial anti-Clipper emojis

lakers nation anti clipper emoji cropped

Lakers Nation, a blog that covers the famous NBA team (of which I am fan, full disclosure), misstepped Sunday when taking to Twitter to taunt the Laker-rival Clippers, who were nearing their season-ending loss to the Houston Rockets.

The potentially controversial tweet had an emoji of a sailboat, the Clippers’ former logo, and another emoji of a gun, pointed at the sailboat. The caption read “Shhhhh. Just close your eyes. It will all be over soon.”

The tweet was said to be deleted.

The blog apparently did not learn from a recent, similar snafus.

Late last month, the Rockets were on the verge of eliminating the Dallas Mavricks when the former’s social media person reportedly tweeted a horse emoji, and beside it, a gun emoji, with the same caption.

According to CBS Local, the “social media manager” later lost his job.

Lakers Nation was not the only ones in the journalism world to have the gun emoji pointed at a Clipper-related emoji.

While CBS Local reported the backlash directed at the Rockets Twitter snafus came from “animal activists,” there may be some who feel the anti-Clipper tweets, just by including a gun pointed at something representing the team, promote violence. Therefore a better way to engage followers would have been reporting informative and interesting stats.

City News’ Shauna Hunt’s tweet reportedly gets someone “in connection with” FHRITP behavior fired

One reporter’s tweet recently lead to someone getting apparently fired.

A trend has emerged of various individuals — sometimes the source answering a reporter’s question, other times a passerby — interrupting live broadcasts by saying “F**k her right in the p***y.”

But things got serious when reporter Shauna Hunt took to task a group of onlookers who looked to be defending the prank.

Hunt later tweeted a video of the exchange.

And now, according to CBC, “Ontario’s largest electricity provider, Hydro One, issued a statement saying it has fired one of its employees in connection with the lewd disruption Sunday at a Toronto FC game.”

In a later interview, Hunt talked about the groundswell of support in response to her tweet.

“A lot of other men are speaking out and saying ‘I’m disgusted. On behalf of all men, I apologize for their behavior.’”

She talked more about it in another interview.

Emojis in social media posts: have they become a thing in journalism?

On Wednesday, KCRW, an L.A. public radio station, used emojis in a tweet that promoted its “Morning Becomes Eclectic” show.

That same day, BuzzFeed News used one in an Instagram post about the NFL’s “Deflategate” investigation.


Emoji’s have seemingly become almost a standard in everyday communication, but it’s still fairly surprising to see them in news outlets’ social media posts even two years after USA Today, perhaps jokingly, tried their hand at it.

That tweet was later highlighted in this piece.

In it, journalism professionals dismissed emoji-use.

However, Gregory Norfleet, identified as editor of West Branch Times, shared advantages:

“I’ve never used emoji nor emoticons, but if it makes for a better headline or graphic — more reader-friendly — I would. Readers, voters, taxpayers, etc. — if it draws them in to read the story, they become MORE informed.”

Fast forward to 2015, it looks like journalism has not fully embraced them. Both Instagram and Twitter lets users (or me, at least) search for emojis, but seeing them in journalism social media posts remains unlikely despite how often they are used casually.

USA Today’s takeaways from their Final Four coverage with Persciope

Live streaming video app Meerkat may have been the craze at last month’s SXSW, but its rival Periscope has not been ignored.

One major example is USA Today covering the NCAA Final Four with the latter. On the Nieman Journalism Lab blog, USA Today’s Tanya Sichynsky shares takeaways from the experience using the app at the event.

One of them was how to use the replay feature:

“Periscope gives you with the option to replay your broadcast after filming, but depending on how good your wifi or 4G service is, it may take a long time to save. If you’re trying to do one live stream after another, that urgency may cost you the replay function.”

Here is her post with more Periscope tips.

Journos talk using new, live video-streaming app Meerkat

Apps that let you broadcast video is nothing new.

In 2013, social media app Pheed reportedly let users live-stream video to other users. More recently, another app, called Mobli (which is said to have acquired Pheed) claimed it let users do the same.

Neither seemed to attract much attention from journalists. But the new app, Meerkat, looks like it already has since reportedly arriving on the Apple App Store just last month.

Poynter talked to a reporter that has already used the app, which boasts it “allows you to stream live video from your phone to all of your Twitter followers at once.”

In an email, tech writer Monica Guzman told Poynter, “On the surface, it looks like a really great tool for breaking news and developing news.”

Poynter also talked to TV anchor Amy Wood, who emailed the blog saying she had already used Meerkat for breaking news and that it’s easy to use for those already on Twitter.


Other publications that have tried Meerkat shared their expressive with Digiday.

One of them, the BBC, used Meerkrat to cover the aftermath of the recent police shootings in Ferguson. Missouri.

BBC reporter Franz Strasser told Digiday, “We’re still not entirely convinced this is the best option, but we’re willing in trying out all these different platforms.”

Another was Mashable, which, at this year’s SXSW, used the app to interview people and give tours of Austin, Texas. Areas of improvement, Mashable Collective’s Jeff Petriello told Digiday, were “lighting and sound.”

MSNBC, NowThis working together to deliver on Facebook video news

Following the unveiling of Snapchat Discover, which features reports expiring in 24 hours, MSNBC and distributor NowThis have reportedly joined to deliver on Facebook their own “daily” videos.

That’s according to Variety, which reports MSNBC will produce two videos a day, while NowThis will serve as a “distributor of digital video.”


“One [of the videos], “Sound Off,” will focus on a breaking story in the morning that users can discuss and debate. The other, “FacePalm,” will appear toward the end of the day and examine one of the most shocking or frustrating events in the news cycle. The videos series will be released through NowThis’ and MSNBC’s Facebook pages.”

The two programs are described as “daily,” but whether they expire in 24 hours like Snapchat Discover’s news reports remains unclear. There is also no word on when they will debut.

When they do, it appears one way the videos will to distinguish themselves from Discover’s content is by engaging viewers, at least in the case of “Sound Off.”