Category Archives: Studies/reports

Tutorial offers newsrooms useful social media advice

Less than a week after the release of Pew’s revealing State of the News Media study, UC Berkeley Graduate School of Journalism has followed with a tutorial, by multimedia professor Paul Grabowicz, advising news orgs on how to tackle their social media efforts.

The research-rich guide, called “the transition to digital journalism,” covers virtually all forms of digital journalism. Some of what the social media section explains is when to tweet, how some under-the-radar social networking platforms are being used, and to what extent social media is driving people to news websites.

Click here for the part on social media, or here to begin at the tutorial’s intro.