With Discover, Snapchat brings back professionally-crafted news

As announced last year it would, Snapchat now offers the Discover section of their application. In the section, users can see news outlets that have joined the feature and swipe through the news organizations’ video and written content for that day.

Techcrunch says the feature signals a step away from citizen journalism:

“This new Discover page puts media at the forefront of Snapchat’s product. Brands and publishers are delivering content to users as opposed to relying solely on content users create to power usage of the company.”

After I tried it out, it actually appears to represent a major step away from citizen journalism.

A menu of brands showing their content on Discover…

snapchat discover

A screenshot of a video news report I got after hitting CNN…

CNN on snapchat discover

A screenshot of a video highlight I got after hitting ESPN…

ESPN on snapchat discover

Here is a look at how other outlets, People Magazine and Yahoo News, apparently used the feature:

Discover acts as a cross between a news app and a video-streaming service, especially with the ESPN stream concluding its series of game highlights and analysis with its iconic Sportscenter theme song, usually heard on TV.

The focus on quality of content is unsurprising considering Snapchat reportedly brought on board former newspeople to work on the feature.

When rumors emerged last year about Snapchat’s Discover section, BuzzFeed was among the news outlets reportedly in talks to be featured. However, as of the second day of the section being up, BuzzFeed has not been shown and it remains unclear why.

[Update: BuzzFeed’s failure to be featured was due to a disagreement in how the blog’s content would look, per The Wall Street Journal]

Snapchat is not totally anti-citizen journalism. In June 2014, it announced the Our Story feature that lets users add their post to a series of posts from a certain event. From the looks of it, Our Story will stay in tact.

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FYI: Twitter offers free stats on people clicking links in your tweets

twitter analytics

Newsrooms, unable to afford fancy analytic tools, can now learn more about their tweets ability to drive traffic to a story.

This is thanks to Twitter (rather quietly) rolling out a feature that lets you see how many clicked a link, perhaps to a story, you tweeted. Also available is a number of what Twitter calls “impressions,” which it defines as the “number of times users saw the Tweet on Twitter.”

Twitter says the feature can be activated by logging in to analytics.twitter.com. After the stats are tuned on, analytics.twitter.com is also where they can be seen.

For more on the feature, including how to view these stats on a mobile device, go here.

Correction: an earlier version of this post incorrectly stated that Twitter directed uses to activate the feature by logging in to Twitter and going to analytics.twitter.com. While that process worked, what Twitter actually said was it can be done by simply logging in to analytics.twitter.com.

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Anderson Cooper, Ta-Nehisi Coates among journos popular on Twitter

Last year brought a host of social media platforms attracting the attention of the journalism world, from Snapchat being used to cover Super Bowl commercials to publications capitalizing on Yo allowing links in messages.

Despite the emergence of publications on new platforms, Twitter remains relevant as Muck Rack, an organization that helps bring together reporters and PR people, shared the most-followed broadcast journalists for their “2014 Year-End Social Journalism Report.”

Here are the top 10 and their respective number of followers, per Muck Rack:

1. Anderson Cooper: 5,421,631
2. Adam Schefter: 3,301,558
3. Rachel Maddow: 3,057,502
4. Larry King: 2,528,585
5. Chris Hardwick: 2,463,621
6. Erin Andrews: 2,435,580
7. George Stephanopoulos: 2,017,927
8. Dr. Sanjay Gupta: 1,908,625
9. Rajdeep Sardesai: 1,801,817
10. Barkha Dutt: 1,751,511

Muck Rack also put together a list of journalists who “created their account in 2014,” and The Atlantic’s Ta-Nehisi Coates far surpasses his counterparts in number of followers:

1. Ta-Nehisi Coates: 96,962
2. Orla Guerin: 9,923
3. Gideon Levy: 8,777
4. Greg McArthur: 2,098
5. Koran Addo: 2,025
6. Regina Kenney: 1,967
7. Steve Capus: 1,937
8. Dave Scwhartz: 1,925
9. Sandy Hendry: 1,818
10. Chioma Nnadi: 1,650

But while Coates may have joined Twitter in 2014, he is not exactly new to the platform. Coates was apparently on Twitter up to July 2012, when he announced he ditched his account.

Go here for more of Muck Rack’s findings.

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